TRUE OR FALSE - um....TRUE

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"Great photography sells hotels," IHG senior vice president Steve Sickel told the audience of some 2,000 owners of Holiday Inns, Crowne Plazas and other IHG-brand hotels two weeks ago during IHG's annual U.S. convention.
To prove his point, he displayed two photographs of Holiday Inn rooms on a massive screen:  one, a yellow-shaded, slightly blurry photograph; the other, a crisp, clean shot of the same room. It was clear which photograph would win more bookings.